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Land Rover Rental in Florence

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Land Rover Rental in Florence

Defender hire in Florence: 110 and 130 with up to eight seats for families, villa stays and gravel roads to Val d'Orcia and Chianti estates.

In short. Land Rover Rental in Florence: 7 Land Rover available, from €300 per day, delivery to Firenze Peretola, Pisa Galileo Galilei and Firenze Santa Maria Novella, insurance included · 24/7 support. Book online in a few minutes or through the concierge.

Updated 17 October 2026

The Defender is the most practical way to see rural Tuscany. Many of the finest wineries and agriturismi in the Val d'Orcia and the Chianti sit at the end of strade bianche, the unpaved white roads that wind between olive groves; the Land Rover Defender 110 and the Land Rover Defender 110 D200 X-Dynamic SE make those last kilometres effortless, with ground clearance and permanent four-wheel drive.

Keep reading

Two ways to book in Florence

Self-booking

Book on your own

  • Pick dates and car: see the final price right away, delivery included
  • Online booking in a few minutes
  • Insurance included

Concierge

Ask for a quote

  • Bespoke requests: long rentals, events, several cars at once
  • The concierge arranges delivery and details for you
  • 24/7 support

Which Land Rover to choose in Florence

The Land Rover cars that best suit the roads and weather in Florence, each with the reason why.

Discover Florence

Larger parties have several options. The Land Rover Defender 110 D250 X-Dynamic SE 7-seats, the Land Rover Defender 110 HSE (7 Seats) and the Land Rover Defender 7 seater carry seven, while the Land Rover Defender 130 D250 X-Dynamic SE 8-seats takes eight, a real help for a family renting a farmhouse near Volterra or San Gimignano, or for guests shuttling between a villa and a wedding venue. In winter, the Apennine roads over the Futa and Raticosa require winter tyres, which every car has in the cold season.

Florence's centre is a camera-controlled ZTL, so a Defender is usually collected at Firenze Peretola, Pisa Galileo Galilei or Santa Maria Novella, or delivered to a hotel with a registered garage. You drive the exact model you booked, with insurance and 24/7 assistance included.

Delivery

Where to receive your car in Florence: airports, stations and ports

Delivery is arranged at the address you prefer: hotel, villa, office or terminal. These are the most common arrival points in Florence.

  • Airport: Firenze Peretola (FLR) – about 5 km from the centre
  • Airport: Pisa Galileo Galilei (PSA) – about 85 km from the centre
  • Station: Firenze Santa Maria Novella – in the centre

Good to know

Driving a luxury car in Florence: what to know

  • The whole centre inside the viali is a camera-controlled ZTL. Hotels inside it can register a guest's plate for access to their own garage: ask yours before you arrive.
  • Most historic centres are ZTL limited-traffic zones watched by cameras: driving in without a permit means a fine that arrives weeks later. Give us the address and we will confirm where the car can reach.
  • Speed limits: 130 km/h on motorways (110 in rain), 110 on dual carriageways, 90 on other roads outside towns, 50 in town.
  • Motorways are tolled at barriers (cards and cash; Telepass lanes are for devices only). Outside built-up areas dipped headlights are compulsory by day too.
  • From 15 November to 15 April, signed roads require winter tyres or chains on board — this covers most Alpine and Apennine roads.

Information checked in September 2026. Local rules change: always follow the road signs.

Questions

Frequently Asked Questions

Which Land Rover models can I rent in Florence?

The Land Rover models you can rent in Florence are: Defender 110, Defender 110 7 seats, Defender 110 D200 X-Dynamic SE, Defender 110 D250 X-Dynamic SE 7-seats, Defender 110 HSE (7 Seats), Defender 130 D250 X-Dynamic SE 8-seats, Defender 7 seater.

Can I receive the Land Rover at the airport in Florence?

Yes. Delivery is arranged at the address you prefer, including the terminal. The airports most used for Florence are: Firenze Peretola (FLR), about 5 km from the centre; Pisa Galileo Galilei (PSA), about 85 km from the centre.

What should I know about driving a luxury car in Florence?

The whole centre inside the viali is a camera-controlled ZTL. Hotels inside it can register a guest's plate for access to their own garage: ask yours before you arrive. Most historic centres are ZTL limited-traffic zones watched by cameras: driving in without a permit means a fine that arrives weeks later. Give us the address and we will confirm where the car can reach.

What documents are required to rent in Florence?

To rent in Florence, a valid driver's license, ID and credit card are required.

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