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Luxury Car Rental in Florence

Luxury car hire in Florence: supercars, convertibles and SUVs delivered to your hotel, villa or Peretola airport. The exact model for the Chianti and Siena.

105 cars available
from €250 per day
Delivery to Firenze Peretola, Pisa Galileo Galilei and Firenze Santa Maria Novella
Insurance included24/7 support

In short. Luxury Car Rental in Florence: 105 cars available, from €250 per day, delivery to Firenze Peretola, Pisa Galileo Galilei and Firenze Santa Maria Novella, the exact model booked, never "or similar", insurance included · 24/7 support. Book online in a few minutes or through the concierge.

Updated 5 November 2026

In Florence a luxury car is not for the centre, which inside the ring of avenues is entirely a camera-controlled ZTL, but for everything around it. If your hotel is in the centre, it can register your plate for access to its own garage: ask before you arrive. Otherwise the car is delivered to Peretola airport, a few kilometres away, to Santa Maria Novella station, to Pisa airport or to a villa in the hills.

Keep reading

Deposit, contract and guarantees: how we work

The fleet

Luxury cars in Florence

See all 105 cars

Two ways to book in Florence

Self-booking

Book on your own

Pick dates and car: see the final price right away, delivery included
Online booking in a few minutes
Insurance included

Choose your dates

Concierge

Ask for a quote

Bespoke requests: long rentals, events, several cars at once
The concierge arranges delivery and details for you
24/7 support

Talk to the concierge WhatsApp

Deposit, contract and guarantees: how we work

Browse by category

Discover Florence

Some of Italy's finest roads start here: the Chiantigiana to Greve, Panzano and Castellina between wineries and cypresses, the Val d'Orcia with Pienza and Montalcino and, towards Bologna, the Futa and Raticosa passes driven by the Mille Miglia. For estates reached by gravel roads an SUV is better; for the Chianti in spring and autumn a convertible is hard to beat.

Siena is about an hour away on the Florence–Siena dual carriageway. Its historic centre is a ZTL too: leave the car in one of the car parks outside the walls, such as the Fortezza or San Francesco with its escalators, and walk up to Piazza del Campo. From Siena the drive continues to San Gimignano, Monteriggioni or the Crete Senesi; on Palio days, 2 July and 16 August, the city is fully booked.

Choose the exact model for these roads: the Ferrari Roma Spider and Portofino, the Porsche 911 GTS Cabriolet or the Bentley Continental GTC for open-top driving; the Ferrari 296 GTS and Lamborghini Huracán Tecnica for the passes; the Lamborghini Huracán Sterrato, Urus, Mercedes-AMG G 63, Range Rover and Land Rover Defender for gravel roads; the eight-seat Mercedes V-Class for villa weddings and winery tours. Insurance is included and support is available 24/7.

In January and June Pitti Uomo brings buyers and press from around the world, and from May to October the Chianti villas host weddings every weekend: these are the periods to book early.

Itineraries

Drives from Florence and the right car for each

The Chianti

about 40 km from Florence

The SR222 Chiantigiana from Florence to Greve, Panzano and Castellina, between wineries and cypress hills.

Suggested cars

The Val d'Orcia

about 110 km from Florence

Pienza, Montalcino and San Quirico among UNESCO-listed hills; some estates are reached on gravel roads.

Suggested cars

The Futa and Raticosa passes

about 45 km from Florence

The Apennines towards Bologna on the SS65, the historic Mille Miglia road.

Suggested cars

Fiesole

about 8 km from Florence

The climb through San Domenico to Fiesole, with its Roman theatre and the view over the whole of Florence: the shortest outing, perfect at sunset.

Suggested cars

Siena and San Gimignano

about 70 km from Florence

The motorway link to Siena and Piazza del Campo, then the medieval towers of San Gimignano among the Vernaccia vineyards; both old towns are limited traffic zones, so you park outside the walls.

Suggested cars

Volterra

about 75 km from Florence

From Colle di Val d'Elsa the SR68 winds up to the Etruscan town of alabaster, perched above the eroded cliffs and the Pisan countryside.

Suggested cars

Bolgheri and the Etruscan Coast

about 140 km from Florence

Towards the sea to the Viale dei Cipressi, five kilometres of cypresses from San Guido to the village of Bolgheri, among the wineries of the great Tuscan reds.

Suggested cars

Lucca and the Versilia

about 95 km from Florence

The motorway to Lucca and its Renaissance walls, then the Versilia coast between Viareggio and Forte dei Marmi, with the Apuan Alps behind.

Suggested cars

When to go

Events in Florence through the year: when to book

Florence Marathon
November
In late November: many streets in the centre and along the Arno are closed to traffic for the whole morning.
Pitti Uomo
January, June · High demand: book early
January and June at the Fortezza da Basso: the world's leading menswear fair.
Scoppio del Carro
March–April
Easter morning, in front of the Duomo.
Calcio Storico Fiorentino
June
In June in Piazza Santa Croce, with the final on 24 June for San Giovanni, the city's patron saint: a crowded centre and closed streets.
Palio di Siena
July–August · High demand: book early
On 2 July and 16 August in Piazza del Campo, about an hour from Florence: Siena is fully booked on race days.

Calendar checked in September 2026. Exact dates change every year: check them on the event's website.

Delivery

Where to receive your car in Florence: airports, stations and ports

Delivery is arranged at the address you prefer: hotel, villa, office or terminal. These are the most common arrival points in Florence.

Airport: Firenze Peretola (FLR) – about 5 km from the centre
Airport: Pisa Galileo Galilei (PSA) – about 85 km from the centre
Station: Firenze Santa Maria Novella – in the centre

Good to know

Driving a luxury car in Florence: what to know

The whole centre inside the viali is a camera-controlled ZTL. Hotels inside it can register a guest's plate for access to their own garage: ask yours before you arrive.
Most historic centres are ZTL limited-traffic zones watched by cameras: driving in without a permit means a fine that arrives weeks later. Give us the address and we will confirm where the car can reach.
Speed limits: 130 km/h on motorways (110 in rain), 110 on dual carriageways, 90 on other roads outside towns, 50 in town.
Motorways are tolled at barriers (cards and cash; Telepass lanes are for devices only). Outside built-up areas dipped headlights are compulsory by day too.
From 15 November to 15 April, signed roads require winter tyres or chains on board — this covers most Alpine and Apennine roads.

Information checked in September 2026. Local rules change: always follow the road signs.

Blog

Our guides to Florence

Questions

Frequently Asked Questions

Can I receive the car at the airport in Florence?

Yes. Delivery is arranged at the address you prefer, including the terminal. The airports most used for Florence are: Firenze Peretola (FLR), about 5 km from the centre; Pisa Galileo Galilei (PSA), about 85 km from the centre.

What should I know about driving a luxury car in Florence?

The whole centre inside the viali is a camera-controlled ZTL. Hotels inside it can register a guest's plate for access to their own garage: ask yours before you arrive. Most historic centres are ZTL limited-traffic zones watched by cameras: driving in without a permit means a fine that arrives weeks later. Give us the address and we will confirm where the car can reach.

When should I book a car in Florence well in advance?

During the high-demand periods: Pitti Uomo (January, June), Palio di Siena (July–August). Cars sell out first in those weeks, so book well ahead.

What are the best drives from Florence?

The Chianti (about 40 km from Florence); the Val d'Orcia (about 110 km from Florence); the Futa and Raticosa passes (about 45 km from Florence); Fiesole (about 8 km from Florence); Siena and San Gimignano (about 70 km from Florence); Volterra (about 75 km from Florence); Bolgheri and the Etruscan Coast (about 140 km from Florence); Lucca and the Versilia (about 95 km from Florence).

How much does it cost to rent a luxury car in Florence?

Prices in Florence depend on model, rental duration, season and availability. Selecting dates shows current options and prices.

Which car categories are available in Florence?

In Florence, typical categories include supercars, luxury SUVs, premium sedans and sports cars.

Can I rent a car in Florence for events or weddings?

Yes, luxury cars in Florence can be rented for weddings, corporate events and photoshoots.

What are the requirements to rent a car in Florence?

To rent in Florence, a valid driver's license, ID and credit card are required.

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