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Updated 17 October 2026
The car
About this car in Florence
Buyers who fly in for Pitti Uomo rarely travel light: sample cases, garment bags, a second suitcase for whatever they buy. That is where an estate with 510 hp earns its place. The M3 Touring swallows 500 litres behind the rear seats, takes five people and still covers 0-100 km/h in 3.6 seconds, so the run between the Fortezza da Basso, a showroom in Prato and dinner in the hills never feels like a chore.
Weekends point west. The motorway reaches Lucca in under an hour, and from its Renaissance walls the Versilia coast between Viareggio and the marinas is close; the Apuan Alps rise straight behind the beach. In the cold months M xDrive and the winter tyres fitted from mid-November make the Apennine crossing towards Bologna on the SS65 a calm affair, even when the Futa is wet or dusted with snow. On the A1 the limit is 130 km/h, or 110 in rain, so the straight-six is about effortless overtaking, not top speed.
Central Florence is a camera-controlled ZTL. If your hotel is inside the avenues, it can register the plate so you reach its garage; otherwise we meet you at Firenze Peretola, Pisa Galileo Galilei or Santa Maria Novella station. Tell us your fair schedule when booking and we set the handover around it; insurance comes included, and assistance answers around the clock.
- 510 hp straight-six estate with M xDrive all-wheel drive
- 500-litre boot for Pitti Uomo samples or a Versilia weekend
- Handover at Peretola, Pisa airport, Santa Maria Novella or your hotel
Specifications
Technical details
- Engine
- 3.0L 6l M TwinPower Turbo
- Power
- 510 hp
- Acceleration 0-100 km/h
- 3.6 s
- Top speed
- 280 km/h
- Transmission
- Automatic
- Drivetrain
- 4x4
- Fuel
- Petrol
- Seats
- 5
- Luggage
- 500 L
- Winter tyres
- Yes
Conditions
Rental conditions
- Security deposit
- €7,000 How the security deposit works
- Included mileage
- 150 km per day
- Extra km
- €3/km
- Minimum driver age
- 25 years
- Driving licence
- Min. 2 years
- Cancellation
- Free up to 5 days before pickup
Reviews
In the city
Drives from Florence, the best months and when to book
Suited to this car
- The Chianti (about 40 km from Florence): The SR222 Chiantigiana from Florence to Greve, Panzano and Castellina, between wineries and cypress hills.
- The Val d'Orcia (about 110 km from Florence): Pienza, Montalcino and San Quirico among UNESCO-listed hills; some estates are reached on gravel roads.
- Siena and San Gimignano (about 70 km from Florence): The motorway link to Siena and Piazza del Campo, then the medieval towers of San Gimignano among the Vernaccia vineyards; both old towns are limited traffic zones, so you park outside the walls.
When to book early
- Pitti Uomo – January, June · High demand: book early
- Palio di Siena – July–August · High demand: book early
Calendar checked in September 2026. Exact dates change every year: check them on the event's website.
Where to take delivery
- Airport: Firenze Peretola (FLR) – about 5 km from the centre
- Airport: Pisa Galileo Galilei (PSA) – about 85 km from the centre
- Station: Firenze Santa Maria Novella – in the centre
- Or wherever you want: hotel, villa, marina or any address
Questions
Frequently Asked Questions
Can the M3 Touring carry Pitti Uomo samples and luggage?
Yes. The boot holds 500 litres with all five seats in use, and more with the rear bench folded, enough for sample cases and suitcases for two or three people.
Is the M3 Touring suitable for the Apennines in winter?
It is one of the better choices: M xDrive all-wheel drive plus winter tyres in the cold season, as required on signed roads from 15 November to 15 April.
Can I take delivery of the Hire a BMW M3 Touring Competition at Firenze Peretola (FLR)?
Yes: at Firenze Peretola (FLR), about 5 km from the centre; at Pisa Galileo Galilei (PSA); or at your hotel or villa in Florence. You set the place and the time when you book.
What are the requirements to rent this model?
To rent this model you need to be at least 25 years, hold a driving licence for at least 2 years, and present an ID and a credit card in the driver's name for the €7,000 security deposit. 150 km per day are included. Cancellation: free up to 5 days before pickup.
What are the main features of the BMW M3 Touring Competition xDrive (G81)?
The BMW M3 Touring Competition xDrive (G81) is powered by a 3.0L 6l M TwinPower Turbo engine producing 510 hp, goes from 0 to 100 km/h in 3.6 s, reaches 280 km/h. Automatic transmission, 4x4 drivetrain, petrol engine, 5 seats, 500 L luggage capacity.
Compare
Compare with similar cars in Florence
| Model | Power | 0–100 km/h | Seats | Luggage | Drive | Roof |
|---|---|---|---|---|---|---|
| Hire a BMW M3 Touring Competition (this car) | 510 hp | 3.6 s | 5 | 500 L | All-wheel | Fixed |
| Audi RS6 Avant in Navarra Blue | 600 hp | 3.6 s | 5 | 565 L | All-wheel | Fixed |
| Audi RS3 Performance Edition | 407 hp | 3.8 s | 5 | 3 medium + 1 small | All-wheel | Fixed |
| Audi RS3 Sportback | 400 hp | 3.8 s | 5 | 3 medium + 1 small | All-wheel | Fixed |
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