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BMW Rental in Florence

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BMW Rental in Florence

BMW hire in Florence: 840i Cabriolet for the Chianti, M4 CS for the Futa Pass, seven-seat X7 for families heading to Siena, Lucca and Versilia.

In short. BMW Rental in Florence: 11 BMW available, from €300 per day, delivery to Firenze Peretola, Pisa Galileo Galilei and Firenze Santa Maria Novella, insurance included · 24/7 support. Book online in a few minutes or through the concierge.

Updated 17 October 2026

BMW's line-up gives Tuscany a choice for every type of trip. On the Futa and Raticosa passes, the Apennine road to Bologna, the BMW M4 CS Coupé, the BMW M2 and the BMW M3 Competition M Tanzanite feel precise and alive. Open-top touring is covered by the BMW 840i xDrive Cabriolet and the BMW 4 SERIES CABRIO, ideal for Chianti villages, while the BMW MINI Cooper Cabrio Copper Grey is a playful way to explore Lucca and the Versilia coast in summer.

Keep reading

Two ways to book in Florence

Self-booking

Book on your own

  • Pick dates and car: see the final price right away, delivery included
  • Online booking in a few minutes
  • Insurance included

Concierge

Ask for a quote

  • Bespoke requests: long rentals, events, several cars at once
  • The concierge arranges delivery and details for you
  • 24/7 support

Which BMW to choose in Florence

The BMW cars that best suit the roads and weather in Florence, each with the reason why.

Discover Florence

For families, the BMW X7 xDrive40d M Sport and the BMW X7 40d MSport Pro offer seven seats and room for cases, a sensible pick for a week in a farmhouse near Siena with day trips to San Gimignano and Volterra. The BMW X5 30d MSport and the faster BMW X5 M or BMW X6 M Competition take the gravel to Val d'Orcia wineries in their stride. The BMW M3 Touring Competition xDrive (G81) mixes estate space with real pace on the way to Bolgheri.

Keep in mind that Florence's centre within the viali is a camera-enforced ZTL, as are Siena and San Gimignano, where you park outside the walls. Speed limits are 130 km/h on motorways, 110 in rain. The exact BMW you book is handed over at Peretola, Pisa airport, Santa Maria Novella station or your hotel.

Delivery

Where to receive your car in Florence: airports, stations and ports

Delivery is arranged at the address you prefer: hotel, villa, office or terminal. These are the most common arrival points in Florence.

  • Airport: Firenze Peretola (FLR) – about 5 km from the centre
  • Airport: Pisa Galileo Galilei (PSA) – about 85 km from the centre
  • Station: Firenze Santa Maria Novella – in the centre

Good to know

Driving a luxury car in Florence: what to know

  • The whole centre inside the viali is a camera-controlled ZTL. Hotels inside it can register a guest's plate for access to their own garage: ask yours before you arrive.
  • Most historic centres are ZTL limited-traffic zones watched by cameras: driving in without a permit means a fine that arrives weeks later. Give us the address and we will confirm where the car can reach.
  • Speed limits: 130 km/h on motorways (110 in rain), 110 on dual carriageways, 90 on other roads outside towns, 50 in town.
  • Motorways are tolled at barriers (cards and cash; Telepass lanes are for devices only). Outside built-up areas dipped headlights are compulsory by day too.
  • From 15 November to 15 April, signed roads require winter tyres or chains on board — this covers most Alpine and Apennine roads.

Information checked in September 2026. Local rules change: always follow the road signs.

Questions

Frequently Asked Questions

Which BMW models can I rent in Florence?

The BMW models you can rent in Florence are: 4 SERIES CABRIO, 840i xDrive Cabriolet, M2, M2 Coupé RWD (G87), M3 Touring Competition xDrive (G81), X5 30d MSport, X5 Msport, X7, X7 40d MSport Pro, X7 40d MSport Pro Grey, X7 xDrive40d M Sport.

Can I receive the BMW at the airport in Florence?

Yes. Delivery is arranged at the address you prefer, including the terminal. The airports most used for Florence are: Firenze Peretola (FLR), about 5 km from the centre; Pisa Galileo Galilei (PSA), about 85 km from the centre.

What should I know about driving a luxury car in Florence?

The whole centre inside the viali is a camera-controlled ZTL. Hotels inside it can register a guest's plate for access to their own garage: ask yours before you arrive. Most historic centres are ZTL limited-traffic zones watched by cameras: driving in without a permit means a fine that arrives weeks later. Give us the address and we will confirm where the car can reach.

What documents are required to rent in Florence?

To rent in Florence, a valid driver's license, ID and credit card are required.

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